为适应报业竞争的需要，地市一级党报常常要对报纸送行改版。无锡日报这几年改版取得了成功，报纸受到读者欢迎，发行量稳步上升，尤其是自费订阅量上涨幅度更大。同时也带来了可观的报纸附加值——广告的快速增长。无锡日报的改版思路可用八个字来概括，即“大报品位，大众口 In order to meet the needs of the newspaper industry competition, local newspapers and magazines often have to change their newspapers. Wuxi Daily has achieved a success in its revision in recent years. Its newspapers have been well received by readers and its circulation has risen steadily. In particular, the subscription volume at its own expense has risen even more. But also brought considerable additional value of the newspaper - the rapid growth of advertising. Wuxi Daily revision of the idea can be used eight words to sum up, that is, "Newspaper grade, the public mouth