过去的2012年对县级媒体的广告经营来说是难熬的一年,也是困难重重的一年,许多县级电视台广告经营收入出现了明显的下滑。作为最基层的媒体,县级台对市场的反映也最为敏感,面对的国内的经济疲软,县级台是最早感知的,因为,县级媒体的一个重要收入来源就是当地企业的广告投入,然而,由于经济的持续低迷,企业的生产销售遇到前所未有的困难,许多企业减少了对媒体的投入。加之 In the past year, 2012 was a tough year for the county-level media to run advertisements. It was also a difficult year for many county-level television advertising revenues to decline noticeably. As the grass-roots media, the county-level platform is also the most sensitive to the market. Faced with the weak domestic economy, the county-level platform is the earliest perceived because an important source of income for county-level media is the advertising investment of local enterprises. However, due to the economic downturn, enterprises have encountered unprecedented difficulties in their production and sales, and many enterprises have reduced their investment in the media. Plus