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中央人民广播电台以“听”为核心,开发视听新媒体业务,推进行业整体演进。通过适配不同网络、终端和应用场景,建设新型传播渠道,先后开展了手机电视、移动有声阅读、互联网电视、车载视听服务,逐步向行业资源的整合者迈进。以中国广播网为平台提高二次传播效果。中央人民广播电台实行“台网联动”战略,16套广播节目在中广网全部实现实时收听和点播。据第三方监测,在重大时事报道中,中国广播网原创发稿率、落地率、转载率位列中央媒体第二,
The Central People’s Broadcasting Station focuses on “Listening ” to develop audiovisual new media businesses and promote the overall industry evolution. By adapting different networks, terminals and application scenarios, a new type of communication channel has been set up. Mobile TV, mobile audio reading, Internet TV and car audiovisual services have been launched one after another to gradually move forward to the integration of industry resources. China Broadcasting Network as a platform to improve the secondary transmission effect. Central People’s Broadcasting Station to implement “network linkage ” strategy, 16 sets of radio programs in the network to achieve full real-time listening and on-demand. According to the third-party monitoring, in major current affairs reports, the original manuscript rate, landing rate and reprint rate of China Radio Network ranked the second among the central media,