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近几年,我国经济增速持续放缓,对中国整体广告市场造成严重冲击。尤其是作为平面媒体的报纸,一些传统广告大户如医药、地产、汽车、金融等行业风光不再,广告降幅达7.3%。在当前经济转型升级背景下,传统媒体的外部生存环境发生了巨大变化,在信息技术层面上,由新闻采编、广告、发行等业务模块构成的以“订单”
In recent years, China’s economic growth continued to slow down, causing serious impact on the overall advertising market in China. In particular, as a print media newspaper, some large traditional advertisement such as medicine, real estate, automobile, finance and other industries is no longer scenery, advertising fell 7.3%. Under the background of current economic restructuring and upgrading, the external living environment of traditional media has undergone tremendous changes. At the level of information technology, the “order” of business operations composed of news gathering, advertising, distribution,