红色旅游自二十世纪九十年代中期提出以来,由于国家政策的大力扶持等原因,迅速成为老区经济的重要增长点和国内旅游的新亮点。优质的红色旅游资源已经为湘潭红色旅游品牌的形成奠定了良好基础,而湘潭红色旅游品牌要想在激烈的市场竞争中脱颖而出,需要加强湘潭红色旅游整体形象并有效应用在新的媒体传播渠道上。 Since the red tourism was put forward in the mid-1990s, due to the strong support of national policies and other reasons, the red tourism has quickly become an important growth point of the old-town economy and a new bright spot in domestic tourism. High-quality red tourism resources have laid a good foundation for the formation of the red tourism brand in Xiangtan. In order to stand out in the fierce market competition, the red tourism brand in Xiangtan needs to strengthen the overall image of red tourism in Xiangtan and effectively apply it in new media channels .