图书既是物质产品,又是精神产品,它不仅仅是商品,也不仅仅是象其它知识传播媒介和娱乐手段一样的消费品,而且还是积累文化、传播知识的重要工具。特别是对于那些倾心吮吸书本知识的读者,图书能够影响、改变他们的思想和行为。从这个意义上讲,图书出版是一门很重要的专业。然而,图书的生产和销售又是一种需要投入各种物资、需要富有经验的管理者、企 Books are both physical and spiritual products. They are not just goods, nor are they just consumer goods like other forms of knowledge media and entertainment, but they are also important tools for accumulating culture and transmitting knowledge. Especially for readers who are interested in sucking books, books can influence and change their thinking and behavior. In this sense, book publishing is a very important specialty. However, the production and sale of books is another need to invest a variety of materials, the need for experienced managers, enterprises