科学运用商标策略增强企业竞争能力刘宏俊近年来，商标的作用愈来愈引起企业的重视。本文拟就如何科学运用商标战略和策略，进一步增强企业的市场竞争能力进行一些探讨。一、商标在市场经济中的地位和作用目前在国际上，商标的原始取得主要采用两种不同的原则，即使用原则... Scientific use of trademark strategy to enhance the competitiveness of enterprises Liu Hongjun In recent years, the role of trademarks more and more attracted the attention of enterprises. This article intends to make some discussions on how to apply trademark strategies and strategies scientifically to further enhance the market competitiveness of enterprises. First, the status and role of trademarks in the market economy At present, the two main principles are adopted in the international acquisition of trademarks.