一、“文化软实力”的理论和实践价值党的十七大提出要提高国家文化软实力,在党的文件中第一次使用了“软实力”概念。软实力是相对于经济、军事、科技所体现出来的硬实力而言的,是一种隐性资源。按约瑟夫·奈的观点,软实力主要存在于三种资源之中,即文化、政治价值观和外交政策。以此来看, I. Theoretical and Practical Values ​​of “Cultural Soft Power” The 17th CPC National Congress proposed to raise the national soft power of culture and used the concept of “soft power” for the first time in the party’s documents. Soft power is a hidden resource relative to the hard power embodied in economy, military and science and technology. According to Joseph Nye, soft power exists mainly in three resources: culture, political values ​​and foreign policy. From this point of view,