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长久以来,“营销为本”是企业经营的准则。在中国企业的发展历程中,营销4P轮换主导着企业的营销运作。从产品导向到价格战,再到广告战、传播制胜,可以说,中国企业在运用4P组合的时候,都是选择一个要素为重点,围绕该要素进行运作。而现在渠道已经无可争辩地成为最为重要的一个要素,因为即使你有高质量的产品,有明显的价格优势,有强力度的广告推广,如果没有顺畅的销售渠道,产品就不可
For a long time, “marketing-oriented ” is the business management guidelines. In the course of the development of Chinese enterprises, the marketing 4P rotation dominates the marketing operation of enterprises. From product-oriented to price war, then advertising war, spread winning, it can be said that Chinese enterprises in the use of 4P portfolio, are to choose a factor as the focus around this element to operate. And now the channel has indisputably become the most important factor, because even if you have high-quality products, there is a clear price advantage, there is a strong advertising campaign, if there is no smooth sales channels, the product can not