广告业是现代服务业,也是文化创意产业。在市场经济条件下,一个地方不仅需要广告,而且广告业的发展应当与其经济发展水平和消费水平相适应,广告的表现形式和内容应当真实、合法,乃至在真实、合法的基础上实现有品位、有创意。只有这样,广告才能有效发挥经济活动的助推器、经济发展的晴雨表、经济秩序的度量衡、 The advertising industry is a modern service industry and a cultural and creative industry. In a market economy, a place not only needs advertising, but also the development of the advertising industry should be consistent with its level of economic development and consumption level, the form and content of advertisements should be true, legal, and even on a real, legitimate basis to achieve taste ,creative. Only in this way can advertising effectively promote the booster of economic activities, a barometer of economic development, a measure of the economic order,