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由孟自黄、王文伟任主编,郑立仁任副主编的《商海韬略赏析》已经出版。全书14万字,70余篇,分为:决策思维、营销谋略、公关策划、广告创意四个部分。商海韬略是企业经营管理的金点子。本书贴近、贴紧我国改革开放的现实,从实行社会主义市场经济以来工商企业的实践中选取富有新意并取得成功的典型事例,采用“一事一议”或“多事一议”的方式,分析韬略的奥秘所在。本书形式活泼,选例典型,分析精到,具有较强的可读性和启发性。 。
By Meng Zihuang, Wang Wenwei as chief editor, Zheng Liren deputy editor of the “commercial sea military Appreciation” has been published. The book 140,000 words, more than 70 articles, divided into: decision-making thinking, marketing strategy, public relations planning, creative advertising four parts. Business sea military strategy is the golden idea of business management. Close to the book, close to the reality of China’s reform and opening up, from the implementation of the socialist market economy, business practices in the selection of innovative and successful typical examples, the use of “one thing or one meeting” or " Analysis of the mystery of the military where. The book is lively, typical examples, analytical excellence, with strong readability and inspiration. .