当今社会,是一个资讯的时代。由于新闻传播强大的舆论力量,欧美有些学者把媒体看成是继司法、立法和行政三大权力后的第四种权力。当今书业,是一个营销与竞争的时代。在市场经济条件下,无论是出版企业品牌、图书品牌还是服务品牌,要赢得大众的眼球和认可,都离不开媒体的支持。出版社处于图书生产链的上 Today’s society is an information age. Because of the strong public opinion power of news dissemination, some scholars in Europe and the United States regard the media as the fourth power after the three major powers of judicial, legislative and administrative powers. Today’s book industry is an era of marketing and competition. Under the conditions of a market economy, whether it is publishing an enterprise brand, a book brand or a service brand, winning the public’s attention and recognition can not be separated from the support of the media. Press is in the book production chain