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艺术品该如何定价?是大家内心长久的疑问,与全球同等级艺术家相比,中国艺术家作品价格呈现偏高的倾向,这个问题是推展中国艺术家进入国际艺术市场的阻力。我们的艺术家应该学习如何为自己的作品定出一个合理的价格,不管是已经有市场或尚未进入市场的艺术家,在此从观念上着手、修正积习已久的定价谬思——不是将价格定得高就能让人认为这是优质作品、将价格定得“不高”就会减损他人对好作品的观感;避开定价时的思考陷阱,是艺术家与市场同台,达成以创作养创作并且能从容生活的关键。
How to fix the price of art? It is a long-standing question in our mind that the prices of works of art by Chinese artists tend to be higher than those of other artists in the world. This is a resistance to the promotion of Chinese artists entering the international art market. Our artists should learn how to set a reasonable price for their work, whether it is an artist who already has a market or has not yet entered the market. Here, he starts from the concept of amending the long-standing pricing fallacy - not to set the price Too high can make people think that this is a good work, the price set at “not high” will detract from others on the good works of the impression; to avoid the pitfalls of pricing thinking, is the artist and the market on the same stage, reached a creative creation And can calm the key to life.