2009年年初,全球商用车企高管们在制定市场策略时,首要关注的就是阻止业绩进一步下滑。2008年曾有分析机构预测,2009年欧洲商用车市场将下滑50%左右,而北美市场将下滑30%～40%。面对不景气的市场预判,如何将公司销量下滑比例降到最低是全球商用车企最关心的事。2009年,全球商用车企展开了一场与数字的赛跑,产生了5大风向标。 At the beginning of 2009, the first concern of global commercial vehicle enterprise executives in formulating marketing strategies was to prevent any further decline in performance. Analysts in 2008 had predicted that in 2009 the European commercial vehicle market will decline about 50%, while the North American market will decline 30% to 40%. The face of the downturn in the market forecast, how to minimize the company’s sales decline is the world’s most concern for commercial car prices. In 2009, the world’s commercial car companies launched a race with numbers, resulting in a 5 wind vane.