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数字报业,是近两年来报业应对新技术挑战中谈论比较多的一个话题。信息技术的迅猛发展已经把报纸出版业推向了历史性的变革关头。2006年8月,国家新闻出版总署制定的《全国报纸出版业“十一五”发展纲要》,首次把“大力发展数字报业”放在了一个战略高度,制定规划,精心实施。但是,要全面实施数字报业发展战略,不能只停留在概念上,而应当加紧探索、寻找实现产业升级的科学道路。
The digital newspaper industry is one of the most talked-about topics in the newspaper industry’s response to the challenge of new technologies in the past two years. The rapid development of information technology has pushed the newspaper publishing industry to a historic moment of change. In August 2006, the “Outline for the Development of the National Newspaper Industry” and “Eleventh Five-Year Plan” formulated by the State Press and Publications Administration put “a vigorous development of the digital newspaper industry” at a strategic height, formulated a plan and meticulously Implementation. However, to fully implement the strategy of digital newspaper development, we should not stop at the concept but should step up our exploration to find a scientific way to achieve industrial upgrading.