法国“梅地亚梅特里”公司近4年来对俄罗斯及东欧国家的电视观众情况进行研究。这些国家一些大城市电视观众行为变化的主要趋势是：接收电视节目的设备增加了，接收新电视节目方便了，看电视节目的时间增加了，对电视需求的结构变化了。许多东欧城市家庭接收电视节目的设备都改 In the past four years, the French “Medea Metri” company has studied the television viewers in Russia and Eastern European countries. The main trends in TV viewer behavior in some big cities in these countries are the increased number of devices that receive television programs, the ease of receiving new TV programs, the increased time spent watching television programs, and the structural changes in the demand for television. Many Eastern European city families have changed their television equipment