《孙子兵法》云:“百战百胜,非善之善者也;不战而屈人之兵,善之善者也。”商战如兵争,力图不战而胜。世界各国企业把生存策略的重点放在市场竞争上,因此产生了多种竞争观。日本著名的企业策略家大前研一认为,避免竞争是最聪明的竞争。现代企业经营策略的高明之处在于不与同行业作恶性竞争,而是致力于发掘顾客真正的需求,或者说是替客户创造产品的新价值。第一招:细分填补法日趋激烈竞争的市场形势已迫使企业不得不改变传统的以生产为中心的营销观念,代之以市场为导向,以需求为中心的现代营销观念。企业不能只凭自身主观愿望盲目地生产,而是必须面向市 “The Art of War,” said: “Vast battle, good non-good also; not fighting the soldiers and the enemy, the good of the good.” Business war, such as arms fighting, trying not to win. Enterprises from all over the world put their survival strategies on the market competition, resulting in a variety of competition concepts. Japan’s famous business strategist Kenichi Ichiro believes that to avoid competition is the smartest competition. The cleverness of a modern business strategy is that it does not compete viciously with its peers, but strives to discover the real needs of its customers, or to create new value for its customers. The first one: subdivision fill law increasingly fierce competition in the market situation has forced companies have to change the traditional production-centric marketing concept, replaced by market-oriented and demand-centered modern marketing concept. Enterprises can not blindly produce their own subjective desire, but must be market-oriented