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议程设置理论是大众传播效果研究的重要成果之一。本文尝试从议程设置过程中的主客体、传播内容、媒介形式、传播效果这四个方面出发,简要剖析了新媒体时代议程设置理论的一些新变化,并对其存在的如议题变换频繁,虚假信息泛滥等缺陷进行了简要分析。
Agenda setting theory is one of the important achievements of mass communication research. This paper tries to analyze some new changes of agenda setting theory in the new media age from four aspects: the subject and object, the content of communication, the form of media and the effect of communication in the process of agenda setting. Information flooding and other defects were briefly analyzed.