为证明这一观点,陈华峰举了一个例子,在东南亚金融危机的时候,很多行业的营业额都在下降,但调查行业的营业收入却是上升的。同样,加入WTO后,中国的市场环境也将会进一步促进市场调查业的发展,特别是更多的重视市场研究的国外公司进入中国市场。而且他还进一步说,家电企业之所以对市场调查如此重视,也是由于家电市场竞争的激烈。虽然在 To prove this view, Chen Huafeng cited an example. In the Southeast Asian financial crisis, the turnover of many industries was declining, but the revenue from the surveyed industries was on the rise. Similarly, the accession to the WTO, China’s market environment will also further promote the development of market research industry, in particular, more emphasis on market research of foreign companies to enter the Chinese market. And he further said that the reason why the home appliance business market research so seriously, but also due to fierce competition in the home appliance market. Although at