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曾经在麦当劳担任过16年中国区CFO的张磅,曾在一次公开的演讲中自嘲,在外企中国区担任CFO的感觉是——“问君能有几多愁,恰似一群太监上青楼”。而张磅所调侃的中国区CFO角色在战略层面的“重症肌无力”症状,的确是作为跨国公司分支机构的CFO角色分工使然,明明看到在快速发展的中国市场中有很多稍纵即逝的良机,却因为定位的不完整与沟通的繁复,无法帮助公司抓住这些机遇。同时,在相当长的时间内,外企中国区CFO的主要角色可以用“底线”二字来概括,业务的合规以及内部控制,成为衡量这一角色最重要的指标。然而,随着中国经济总量的不断攀升,外企对于中国区的定位正在发生重大变化。而且,中国微观经济层面的合规性早已今非昔比,而中国本地市场占
Zhang, who once served as a CFO in China for 16 years at McDonald’s, once ridiculed himself in an open speech. The feeling of being CFO in a foreign company in China is - “How many worries can you ask a monarch to be like a group of eunuchs on a brothel, ”. Zhang Liban ridiculed CFO role in China at the strategic level of “myasthenia gravis” symptoms, indeed as a branch of multinational corporations CFO division of roles, obviously in the fast-growing Chinese market, there are many slightly The fleeting opportunity, but because of the incomplete positioning and communication complex, can not help companies seize these opportunities. At the same time, for a long period of time, the main role of foreign CFO in China can be summarized in terms of “bottom line”. Business compliance and internal control are the most important indicators to measure this role. However, as China’s total economy continues to rise, the positioning of foreign companies in China is undergoing significant changes. Moreover, China’s compliance at the micro-economic level has long since shrank, while China’s domestic market accounted for