本文对独特价值效应这一影响顾客价格敏感性的重要因素进行专门研究 ,提出企业在实施差别化战略管理工作中 ,应充分利用独特价值效应 ,在价值链中 ,以可接受的成本创造出让顾客认同和接受的产品独特价值 ,降低顾客对价格的敏感性 ,帮助企业赢得竞争优势 ,走上理性竞争的道路。 This paper studies the unique value effect, which is an important factor affecting customer price sensitivity, and proposes that enterprises should make full use of the unique value effect in the implementation of differential strategic management to create and deliver the customer with acceptable cost in the value chain Identify and accept the unique value of the product, reduce customer sensitivity to price, help companies win the competitive advantage, embark on the path of rational competition.