自央视违规烟草广告被查、“旺旺”问题广告停播事件发生后,不少网民言辞直指广告审查制度的不健全。怎样的广告算有问题?谁来决定广告有没有问题?怎样判罚有问题的广告主和广告公司?“问题广告”出台的主要原因在于广告主或广告代理商在广告创意与创作过程中单纯从商业的角度考虑广告的营销作用,忽略了广告对社会意识形态,对社会风尚与社会文化的影响,忽略了广告对发布地区 Since the CCTV Tobacco Advertising was checked, “Want Want” problem ads stop broadcasting after the incident, many Internet users directed at advertising censorship system is not perfect. What kind of advertising is a problem? Who will decide whether there is a problem with advertising? How to fine a problem with advertisers and advertising companies? “The problem of advertising,” the introduction of the main reason is that advertisers or advertising agencies in advertising creative and creative process simply Commercial point of view of advertising marketing role, ignoring the advertising on social ideology, social fashion and social culture, ignoring the advertising area of ​​?? the release