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标志设计是一种特殊的文字或者图形组成的视觉传达语言,它的表现手段是把传达的内容转换成图形语言,用形状和色彩来表达文化内涵和抽象概念,从而代表某些事物的本质,影响着观者的观感、情感及认知等,从而更好的产生共鸣,更好的达到树立形象的目的。
Logo design is a kind of visual communication language composed of special words or figures. Its means of expression is to transform the content conveyed into graphic language, to express the cultural connotation and abstract concept by shape and color, so as to represent the essence of certain things, Affecting the audience’s perception, emotion and cognition, etc., so as to better resonate and better achieve the purpose of establishing an image.