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随着9月10日北京晨报、方正电子与3Com 公司关于报业 CRM 系统三方合作签约仪式的举行,北京晨报已成为中国报业第一家实施 CRM战略的报社,同时对于3Com 公司来说,该项目也成为亚太地区第一个在媒体 CRM系统中应用3Com NBX 网络话音系统的成功案例。据悉,该项目合同金额逾百万,由3Com 公司提供网络交换设备以及 NBX 统一网络话音平台,由方正电子承担软件开发及系统集成。整个 CRM 系统覆盖了新闻线索、咨询服务、投诉建议、广告预定、报刊订阅、市场调查等各个业务流程。这个项目的签署有利于帮助传统媒体改善运作流程,加强客户服务能力,有望促进整个
With the Beijing Morning Post on September 10, Founder Electronics and 3Com’s tripartite cooperation signing ceremony for the newspaper CRM system, the Beijing Morning Post has become the first newspaper company in China to implement CRM strategy. Meanwhile, for 3Com, The project is also the first successful case in the Asia Pacific region to use the 3Com NBX networked voice system in the media CRM system. It is reported that the contract amount of the project more than one million by the 3Com company to provide network switching equipment and NBX unified network voice platform, Founder Electronics commitment to software development and system integration. The entire CRM system covers news clues, consulting services, complaints and suggestions, ad reservations, newspaper subscriptions, market research and other business processes. The signing of this project is conducive to helping the traditional media to improve the operation process and enhance customer service capability and is expected to promote the entire