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公益微电影是随着微电影的兴起而出现的,属于微电影下的一个小分类,这是一种以叙事为载体,潜移默化的影响人们的公益心理的微电影,公益微电影发展至今渐渐的由民间组织拍摄转移向更专业更具有规模的拍摄宣传,并日渐受到大众的关注,这种发展于大陆地区这一特殊环境下的公益微电影无可避免的具有了独特的文化烙印,形成了自身特有的道德模式。
Public welfare micro-film appears with the rise of micro-film, which belongs to a small category under the micro-film, which is a kind of micro-movie that uses narration as a carrier and subtly affects people’s public welfare psychology. The transition from non-governmental organizations to more specialized and scale-based filming and publicity has drawn increasing public attention. This kind of public service microfilm that has developed in this special environment in mainland China inevitably has a unique cultural mark and has formed Own unique moral model.