论文部分内容阅读
红红火火、闹闹哄哄的暑期书市随着新学年的到站而落幕。暑期是方大市场,就其可以作为的广度和深度来看,尤其是对各大出版社和各级基层书店而言,一年之中,还没有哪一方市场的销售量能与之抗衡。我们从有“发行大省”、“文化大省”之称的江苏抽取几家国有新华书店中心门市为调查样本。首先从各自的销售终端微机上调出2002年7月4日(江苏省中小学统一放暑假的时间,大中专院校也在这一时间的前后放假)至2002年9月1日这近两个月的各类图书的销售数据。基于销售数据的多样性,我们对暑期市场的解析并不仅仅停留于教辅市场,而是整个暑期实际销售图书的市场。一般来讲,我们抽调的数据是各中心门市各类图书销售排行榜的前50名。
Booming, downtown busy book market ended with the arrival of the new school year. Summer is a big market, as far as its breadth and depth can be seen, especially for major publishers and grassroots bookstores at all levels, a year, no one side of the market sales can compete with it. We have taken several state-owned Xinhua Bookstore Center outlets from Jiangsu, a major province in issue and a major cultural province, as our survey sample. First of all, from their respective sales terminal computer raised July 4, 2002 (Jiangsu Province, primary and secondary schools to put summer vacation time, colleges and universities are also at this time before and after the holiday) to September 1, 2002 near Two months of sales data for all kinds of books. Based on the diversity of sales data, our analysis of the summer market does not stop at the supplementary market, but the market that actually markets books for the entire summer. In general, the data we draw are the top 50 of the book sales rankings of various centers and outlets.