可口可乐公司:伍德拉夫有句名言:“可口可乐99.1%是水、碳酸和糖浆,如若不进行广告宣传,谁去喝它呢?”这位可口可乐公司的前任老板颇为直率。1886年可口可乐公司的营业额仅有50美元,广告费就花了46美元;1901年其营业额为12万美元,广告费花了10万美元,如今的广告费每年平均都在6亿美元以上。可口可乐公司投入的广告费占营业额的比例,1886年为92%,1901年为 Coca-Cola Company: Woodruff has a famous saying: “99.1% of Coca-Cola is water, carbonic acid and syrup, and if it does not advertise, who will drink it?” The former boss of Coca-Cola Company is quite forthright. 1886 Coca-Cola's turnover of only 50 US dollars, advertising costs spent 46 US dollars; 1901 annual turnover of 120,000 US dollars, advertising costs spent 100,000 US dollars, today's advertising costs average more than 600 million US dollars each year . Coca-Cola Company's advertising costs accounted for the turnover ratio, 92% in 1886, 1901