在商务部认定的1128家中华老字号中,仍在不断发展壮大的只占20%到30%,其余多数经营情况欠佳。在现代商业社会,怎样才能让老字号的金字招牌熠熠生辉?提及老字号,人们首先联想到的一定是悠久的历史、优良的品质,像北京的全聚德、山西的广誉远、杭州的张小泉等。的确,一个老字号品牌的诞生,往往要经历上百年的艰苦奋斗和激烈竞 Of the 1,128 old-time Chinese companies identified by the Ministry of Commerce, only 20% to 30% are still developing and growing, with most of the rest operating poorly. In the modern business community, how can we make the old name of the gold brand shine? Mentioned the old name, people first think of must be a long history, good quality, like Beijing’s Quanjude, Shanxi Guangyuan, Zhang Xiaoquan of Hangzhou Wait. Indeed, the birth of an old brand, often go through hundreds of years of hard work and intense competition