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2002年度广告界最遗憾的事莫过于达美高广告公司 D’Arcy 的无奈命运了。关于达美高事件,神经敏感的高层人士在4、5月份 Publicis 收购一事刚刚露出端倪的时候就察觉出不对了。当笔者在获悉这一消息之后进入达美高全球网站时看到这样的宣布:“2002年9月24日,总部在芝加哥的 Bcom3集团(达美高、李奥贝纳和电通部分股份组成的集团)和总部在法国巴黎的 Publicis 集团合并,协同总部位于东京的日本电通集团的投资,造就了具有47.7亿美金营业额和在全球5大洲107个国家拥有37000名员工的全球第四大广告传播业控股集团。”
The most regrettable thing about advertising in 2002 was that D’Arcy, Delta’s advertising agency, had no alternative. With regard to the Delta Event, neurosensitive top executives spotted the Publicis acquisition in April and May just as it did. When I came to Delta.com after I got the news, I saw the announcement: “On September 24, 2002, Chicago-based Bcom3 Group (Delta MGM, Leo Burnett and Telecom) ) And the Publicis Group, headquartered in Paris, France, in conjunction with Tokyo-based Nippon Telecom, resulting in a turnover of US $ 4.77 billion and the fourth in the world with 37,000 employees in 107 countries on 5 continents Large advertising and broadcasting industry holding group. ”