一、媒体间的融合互动是受众市场选择的结果我们习惯上把广播、电视、报纸认定为传统媒体。而把网络媒体说成是新媒体或者第四媒体。从传统媒体到新媒体的发展过程反映了人们对媒介与信息需求的不断提高。当信息成为生活的必需品,而当单一的传播形式不能满足受众的信息需求;或 First, the integration of the media interaction is the result of the audience choose the market We used to radio, television, newspapers identified as traditional media. And the online media as a new media or the fourth media. The process of development from traditional media to new media reflects the ever-increasing need for media and information. When information becomes a necessity of life, and when a single form of communication does not satisfy the audience’s information needs, or