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TCL自建终端曾为其带来了市场份额的飙升,从而引发众多企业的效仿,但销售费用的剧增又使很多企业采用深度分销模式通过扶持经销商达到掌控终端的目的,现在在零售商势力扩张的形式下,制造商又开始尝试自建终端,尽量摆脱大零售商的压力和实现对终端的直接掌控,如灿坤的3C、奥康的大店。应该说,从产品生产领域跨入零售行业,品牌力强、管理能力完善的制造商自建终端具有一定的先天优势,但这种优势并不能掩盖其软肋。
TCL self-built terminals have brought its soaring market share, which led to the emulation of many businesses, but the surge in sales costs and many companies use deep distribution mode to support the dealer to achieve the purpose of controlling the terminal, now retailers In the form of force expansion, manufacturers have begun to try self-built terminal, try to get out of the pressure of large retailers and direct control of the terminal, such as Tsann Kuen 3C, Aokang's big store. It should be said that from the product manufacturing into the retail industry, brand strength, improve the management ability of manufacturers self-built terminal has some inherent advantages, but this advantage can not hide its weakness.