前不久,在中山大学举办的《强势品牌的三大基础》论坛上,中国第一位以品牌研究做博士后课题的学者,联合国国际信息科学院院士,现任上海交通大学品牌战略研究所所长、上海交通大学管理学院博士生导师余明阳教授发表了“强势品牌的三大基础”的专题演讲。他 Not long ago, at Sun Yat-sen University’s “Three Foundations of a Strong Brand” forum, China’s first scholar of postdoctoral research in brand research, an academician of the United Nations Academy of Information Science and International Information Academy, now serves as director of the Brand Strategy Institute of Shanghai Jiaotong University. Professor Yu Mingyang, a doctoral tutor at Jiaotong University School of Management, delivered a keynote speech entitled “Three Foundations of a Strong Brand”. he