收视率是衡量电视台影响力竞争力的重要指标之一,也是电视台在竞争中生存发展的依据所在,某种意义上可以说收视率直接关系到了电视台的存亡。提高收视率已成为地方电视台的重要任务,而不断创新电视节目形式、内容和编排是提高收视率的重要途径。本文以河南电视台春晚进全国收视前八为例,从突出地方特色的角度来剖析地方电视台收视率新突破的途径,以期为地方电视台收视率的提高提供参考。 The ratings are one of the most important indicators to measure the competitiveness of television stations. They are also the basis for the survival and development of television stations in the competition. In a sense, the ratings can be directly related to the survival of television stations. Raising the ratings has become an important task for local TV stations. Innovative television programs, content and orchestration are important ways to increase ratings. This article takes Henan TV as the example of the first eight TV programs of the whole country in the Spring Festival and Evening time to analyze the ways of new breakthroughs in the ratings of local TV stations from the standpoint of highlighting local features in order to provide reference for the improvement of the ratings of local TV stations.