“营销2.0不是炒作,不是以炒作为目的(顶多是手段),而是追求能够和消费者建立起一种长期的、深层次的关系,一种默契,一种共振”。“大型企业必须先面对一个令人羞辱的现实:就是在虚幻的背景下,他们在真实世界中存在的品牌是烦人、陈腐和无趣的”。这是笔者最近接触到的一篇文章——《市场营销在Second Life (第二人生)中的失败》里的点睛之笔,德国汉堡一家调查公司在有关 Marketing 2.0 is not speculation, not for speculation purposes (at most means), but rather to pursue a long-term, deep-seated relationship with consumers, a tacit understanding and a resonance. “ ”Large companies must first face a shameful reality: that under the illusory background, the brands they exist in the real world are annoying, stale and boring.“ This is the author of a recent article touched on - ”Marketing Failure in Second Life," the finishing touch, a German company in Hamburg about