作为一种新兴的媒介,公交移动电视已经成为城市生活的一部分,这一媒介的产生,已经引起了学术界和业界的广泛关注。公交移动电视作为一种新的传播媒体,传播效果的研究是其存在价值的一个重要课题。本文主要从传播者、受众、讯息、传播环境等方面进行阐释,透过现象发掘本质,研究公交移动电视新媒体的传播效果。 As a new media, bus mobile TV has become a part of urban life. The emergence of this medium has attracted wide attention from academia and industry. As a new communication medium, the research on the effect of communication is an important issue of its existence value. This paper mainly expounds the communicators, audiences, information, communication environment and so on, explores the essence through the phenomenon and studies the dissemination effect of the new media of bus mobile TV.