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全行业总评根据中国广告创意评估网ADEvaluation(以下简称广告评估网)最新数据显示,2013年12月广告创意数量总计223条,较上月有所减少,参与广告评审消费者达4.5万人次。从广告分类来看,食品类以53条的数量成为12月广告创意最多的品类,日化类和汽车交通类分别以30条和28条位居第二和第三,另外饮料类(27条)、医药保健品类(23条)、服饰服装类(18条)、电脑数码类(13条)、金融类(9条)、零售服务业类
According to the latest data from ADEvaluation (hereinafter referred to as ADIA), the total number of creatives in the industry in December 2013 totaled 223, decreasing from the previous month and reaching 45,000 for advertisement reviewers. From the advertising classification point of view, the number of food categories to 53 in December the largest creative category, daily chemical and automotive transport categories were 30 and 28 respectively in the second and third, while the other beverages (27 ), Medical and health care products (23), apparel and clothing (18), computer and digital (13), finance (9), retail and service