《广告导报》:对你们来说,报纸发行的虚假,造成的最大不良后果是什么?你们相信媒体对外发布的发行数吗?你们一般会去调查他们说的发行量吗?陈胜乔:报纸夸大发行量对企业的不良后果包括以下几点:一是浪费企业的广告资源,使企业的投入与获得的回报失衡,降低企业广告投放的效率。 “Advertising Guide”: For you, what is the biggest adverse consequence of the false publication of the newspaper? Do you believe the number of publications released by the media? Do you usually investigate the circulation they say? Chen Shengqiao: Exaggerating Newspapers Circulation on the company’s adverse consequences include the following: First, a waste of corporate advertising resources, so that the return on investment and business imbalances, reducing the efficiency of business advertising.