时尚品牌利用社会化媒体有着天然的优势,这些优势注定了时尚品牌利用社会化媒体比一般的行业要容易被用户接受和深得人心。Burberry:“零售剧院”零售业在移动商务、媒体工具和网民集体智慧的捆绑作用下逐渐产生出以“快速”为第一诉求的新形式,并向着“以更低的投入,迎合消费者的所有需求、想法、创想甚至奇想”的方向一路狂奔。 Fashion brands use social media has a natural advantage, these advantages doomed fashion brands to use social media than the average industry to be easily accepted by the user and won the hearts and minds. Burberry: “The Retail Theater” retail industry is gradually creating a new form of “quickness” as the first demand under the bundling of mobile commerce, media tools and the collective wisdom of netizens, and toward “lower investment , To meet all the needs of consumers, ideas, or even imagine the imagination ”direction bolted all the way.