随着科学技术的日新月异,互联网、移动电视、手机电视、微博等新兴媒体对报纸、广播、电视等传统媒体领域不断攻城掠地,抢占受众和市场份额,人类已经进入到了全媒体时代。面对当今传媒格局,城市广播电视媒体如何应对挑战,求得生存和发展?这些年来,湖南省株洲市广播电视台在 With the ever-changing science and technology, emerging media such as the Internet, mobile TV, mobile TV and Weibo have constantly grappled with the traditional media such as newspapers, radio and television and seized the audience and market share. As a result, mankind has entered the all-media age. Faced with the current media landscape, how to deal with the challenges of urban radio and television media, and seek survival and development? Over the years, Zhuzhou City, Hunan Radio and Television