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层出不穷的新媒体使受众群进一步细化,就新闻广播而言,其受众群也发生了量和质的嬗变。近年来,“网络收音机”将传统的调频广播搬上互联网,颠覆了广播依靠差转台转播、局域化信号的收听限制。调查显示,目前新闻广播缺少对网络收听的研究,缺乏应对策略,随着网络的普及和“网络收音机”的完善,传统播出和收听终端受到前所未有的挑战。通过研究网络收听受众群,有针对性地制作适合网络收听的新闻产品,才能推进新闻广播在更趋激烈的媒体竞争中保持健康的发展态势。
An endless stream of new media to further refine the audience, in terms of news broadcasting, its audience also occurred a quantitative and qualitative evolution. In recent years, “Internet radio ” will be the traditional FM radio onto the Internet, subverts the radio rely on the repeater broadcast, localized signal listening restrictions. According to the survey, the current news broadcast lacks research on network listening and lacks coping strategies. With the popularization of the Internet and the improvement of “internet radio”, the traditional broadcasting and listening terminals have been hitherto unknown challenges. By studying the network to listen to the audience, targeted production of news products suitable for Internet listening can promote the news broadcasting in a more intense media competition to maintain a healthy development trend.