以情动人是思想政治工作中行之有效的方法.但要用好这一方法,还应注重积极的情感投资;离开了积极的情感投资,就不能做到以情动人.本文仅就积极的情感投资在思想政治工作中的运用问题作初步探讨.一、正确理解情感投资的内涵,在思想政治工作中注意积极的情感投资何谓情感投资?顾名思义就是设法增加或投入情感因素,达到以情动人的目的.它包括积极情感投资和庸俗情感投资.前者指用积极的办法增加情感因素达到预期的目的;后者则指用庸俗的办法增加情感因素打动人.积极的情感投资符合社会道德风尚,应该大力提倡;庸俗情感投资违背社会公德,必须坚决摒弃.正因为如此,积极的情感投资常被运用于思想政治工作中.那么,为什么在思想政治工作中要积极运用情感投资呢?具体说来,有以下三个方面的原因:首先,积极情感投资的本质要求从事思想政治工作的同志尊重人们的感情、激发人们的情感,以情动人,通过健康的情感引导人,从而达到教育人的目的.这与思想政治工作必须以“尊重人、爱护 Emotional thinking is an effective method in ideological and political work.But to make good use of this method, we should also pay attention to the positive emotional investment.Without the positive emotional investment, Investment in ideological and political work of the application of a preliminary discussion.One, a correct understanding of the connotation of emotional investment, ideological and political work in the attention of positive emotional investment What is emotional investment? As the name suggests is to try to increase or invest in emotional factors, Purpose .It includes positive emotional investment and vulgar emotional investment.The former refers to a positive approach to increase the emotional factors to achieve the desired purpose; the latter refers to the use of vulgar methods to increase emotional factors to impress people.Active emotional investment in line with social morality should be Vigorous advocacy; vulgar emotional investment violates social ethics, we must resolutely abandon it .For this reason, positive emotional investment is often used in ideological and political work.So why, in the ideological and political work to actively use emotional investment? Specifically, There are three reasons for the following: First, the nature of positive emotional investment requires the participation of ideological and political workers Comrade respect people’s feelings, arouse people’s emotions, to love moving, to guide people through healthy emotion, so as to achieve the purpose of educating people. This is ideological and political work must be based on "respect, love