论文部分内容阅读
随着互联网的普及、软硬件的迅速发展,在国家三网融合等政策的支持下,传媒业已逐步的从传统的报刊、广电转变为报刊、广电、户外渠道、网络媒体以及移动互联网并存的发展格局。传播媒介趋于多样化和多元化,媒介资源亦呈现出海量化和全球化的发展态势。构建海量存储的交易平台以支撑全媒体资源的合理优化利用是形势所迫。同时,二者亦因果相成,该平台的海量存储和自动化的内容管理特点也促进媒体业向全媒体时代发展以及产生更多的社会效应。
With the popularization of the Internet and the rapid development of software and hardware, the media has gradually shifted from traditional newspapers and periodicals, broadcasting and television to the coexistence of newspapers, periodicals, radio and television, outdoor channels, online media and mobile Internet under the support of the policy of national triple play and other policies pattern. As the media tends to be diversified and diversified, the media resources have also shown a trend of mass and globalization. The construction of a mass storage transaction platform to support the rational use of all media resources is forced by the situation. At the same time, the two are also causal. The mass storage and automated content management features of the platform also promote the development of the media industry towards the all-media age and generate more social effects.