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近两年,央企与社会的沟通隔膜乍起。无论是“两桶油”的各种“门”事件,还是两大通信巨鳄层出不穷的乱收费现象,受到质疑的央企均在手忙脚乱的应对中被贴上“垄断”、“傲慢”、“漠视公众利益”等标签,一举超越民企和外企,站在社会舆论的风口浪尖。究竟是什么令央企遇到形象危机之时在公众面前信任尽失、百口莫辩?有专家认为,日常小事处理上给予公众的不好感受,将会在突发性事件的处理
In the past two years, the communication between the central enterprises and the society has been quite scarce. Whether it is the various “door” incidents of “two barrels of oil” or the endless charges and charges of the two major communication monopolies, the central enterprises that have been questioned are all labeled “monopoly” in the rush to deal with them. “Arrogance ”, “ignore the public interest ” and other labels, in one fell swoop beyond private enterprises and foreign enterprises, standing in the cusp of public opinion. What exactly makes the central enterprises encounter the crisis of the image when the trust in the public lost, hundreds of defense? Some experts believe that the handling of everyday trivial to the public feel bad, will deal with unexpected events