传统媒体转型发展,一为采编业务与现代传媒技术融合,二为媒体产业与市场融合。从2011年开始,大连报业集团在推进资源整合和体制机制改革的同时,着眼于集团的未来发展,把转型发展确定为集团的重要战略举措和中心工作。近年来,随着互联网的迅猛发展和新媒体的快速成长,以党报为代表的传统媒体受到了极大的冲击。在日益激烈的媒体市场竞争中,传统媒体面临着越发严峻的挑战,其原有的优势和影响力被明显弱化。新媒体的强势崛起,抢夺了传统媒体的发行 Transformation and development of traditional media, one for editing business and modern media technology integration, the second for the media industry and market integration. Since 2011, while promoting the integration of resources and restructuring of institutional mechanisms, Dalian Press Group has focused on the future development of the Group and determined the transformation and development as an important strategic move and center for the Group. In recent years, with the rapid development of the Internet and the rapid growth of new media, the traditional media represented by the party newspaper has been greatly affected. In the increasingly fierce competition in the media market, traditional media is facing more and more serious challenges, and its original strengths and influence are obviously weakened. The new media’s strong rise, grabbing the distribution of traditional media