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多媒体、大数据时代的来临让未来的广告传播目的更明确,中视电传通过媒介策略深度创新,实现较高性价比投放、通过自有资源、整合资源为客户最大程度提供传播平台,通过专业热忱的态度,实现传播管家式服务。自2013年9月17日开始,以央视为主导的电视媒体将招标工作次第展开。这也意味着全国范围的广告传播战已经渐行渐近。那么,企业在做广告传播计划时,应当如何定位思考媒体;如何考量传播效果和作用;如何针对预算做出科学有效地策略思考?作为连续多年的央视十佳优秀广告代理公司,中视电传愿意为企业提供一些合理的建议。在规律中读懂广告媒体特点广告行业与经济的发展息息相关,中国经济的高速发展带动了广告产业的全面爆发。中国的广告行业大致分为三个发展阶段,分别是:
With the advent of multi-media and big data era, the purpose of advertising in the future will be made clearer. As a medium-depth innovation in media strategy, TCT delivers high performance-to-price ratio and integrates resources to provide the best communication platform for its customers through professional and dedicated Attitude, to achieve the spread of butler service. Since September 17, 2013, CCTV-dominated television media has started the bidding process for the first time. This also means that nationwide advertising campaigns have become increasingly gradual. So, how to position the media to think about how to position the media in the advertisement communication? How to consider the effect and effect of communication? How to think strategically and scientifically for the budget? As CCTV’s ten best advertising agencies for many years, To provide some reasonable advice for the enterprise. Read the law in the advertising media characteristics Advertising industry and economic development are closely related to China’s rapid economic development led to the full eruption of the advertising industry. China’s advertising industry is broadly divided into three stages of development, namely: