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现今体育旅游已经成为年轻人尤其是大学生所追求的旅游新时尚,体育旅游市场需求规模将越来越大,它以其参与性、刺激性、专业性、挑战性满足了年轻人的需求, 符合时代的主题。本文通过分析大学生的需求特点, 通过采取合适、合理、合时的手段, 积极设计并推出受大学生喜爱的体育旅游产品,以满足市场需求。一、体育旅游的概念体育和旅游是两种不同的社会文化,有着许多相似之处,但不是体育和旅游的简单糅合。体育旅游是旅游业的组成部
Nowadays, sports tourism has become a new travel fashion that young people, especially college students are pursuing. The demand for sports tourism market will become larger and larger. It meets the needs of young people with its participation, excitability, professionalism and challenge. The theme of the times. By analyzing the characteristics of college students’ demand, this paper proactively designs and launches sports tourism products favored by college students through appropriate, reasonable and timely methods to meet market demand. First, the concept of sports tourism Sports and tourism are two different social and cultural, with many similarities, but not a simple blend of sports and tourism. Sports tourism is an integral part of tourism