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随着数字化时代的发展和广告行业的繁荣,影视广告的传播规律和制作模式也随之发生变化。湖北工业大学工程技术学院广告学专业的影视广告课程在经过了多年的教学研究和实践基础上,面对新媒体时代的发展和要求,需要改变目前较为传统的理论教学模式。文章认为,以广告工作室为教学依托开展影视广告实践教学环节,提升学生对影视广告的把控能力,有助于培养既符合广告行业发展需求,又符合职业岗位需求的高技能、高素质的广告设计人才。
With the development of the digital era and the prosperity of the advertising industry, the rules and modes of the production of television commercials have also changed. Hubei Polytechnic University College of Engineering Advertising advertising professional video advertising course after years of teaching research and practice based on the face of the new media era of development and requirements, the current need to change the more traditional theory of teaching mode. The article believes that the advertising studio to rely on to carry out the teaching of film and television advertising practice to enhance students’ ability to control the film and television ads, help to meet the development needs of the advertising industry, but also meet the job requirements of high-tech, high-quality Advertising design talent.