近日,世界第四大广告公司JWT(智威汤逊)宣布更改企业标志,并且统一名称,同时也提出新的公司观点,声明赢取消费者的时间才是关键。广告的未来是什么,广告的出路在哪里,这是近一年广告业界讨论最多的一个话题。对于这个问题的思考,归根结底是对消费者的理解,以及对现在传播环境的体会。一些广告公司体会之后选择了增强创意,回归广告的最初原点。一些广告公司选择了多条腿走路。原来创意部门发想创意时,是从购买点切入的,而现在是从消费者意识形态切入的。现在传播环 Recently, JWT (JWT), the world’s fourth-largest advertising agency, announced the change of corporate logo and the unification of names as well as a new corporate view that declaring the time to win consumers is the key. What is the future of advertising, advertising where the exit, which is the most talked about advertising industry in recent years a topic. Reflections on this issue are, in the final analysis, the understanding of consumers and the present experience of spreading the environment. After some advertising companies experience to choose to enhance creativity, return to the original origin of advertising. Some advertising companies have chosen to walk on multiple legs. When the original creative department came up with ideas, it was cut from the point of purchase, and now it is cut from the consumer’s ideology. Now spread the ring