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无论本土公司抑或国际公司,在目前中国公关业的大发展时期,均迫切谋求长远的发展力及核心竞争力。从奥美/西岸、福莱/帕格索斯到蓝色光标/PN,我们可以看出,本土公司与国际公司正积极尝试深层次联盟,以进一步提升服务水平和市场开拓能力。本组稿件试图透过PN与蓝色光标、福莱与帕格索斯的战略合作,对本土公关业中外公司之间的融合趋势做一次深度解读,希望对读者有所裨益。
Both local companies and international companies are eager to seek long-term development and core competitiveness in the current period of great development of China’s public relations industry. From Ogilvy / West Bank, Foley / Pagosoth to the blue cursor / PN, we can see that local and international companies are actively trying out deep alliances to further enhance their service levels and market development capabilities. This series of manuscripts try to make an in-depth interpretation of the integration trend between domestic and foreign companies in the public relations industry in the hope of benefiting the readers through the strategic cooperation between PN and BlueColor, Foley and Pagosoth.