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网页浏览量(Page Views)过去是衡量在线注意力最常用的指标,后来被唯一访问者(读者)取代。读者的概念已经今非昔比:对于上世纪80年代的一家报纸来说,“读者”等于每天早上收到一叠报纸的订户;在网络时代,“读者”可以表示着一个月内偶然几次访问页面的人;然而在病毒营销时代,“读者”可以指代100万Facebook用户,他们只看一些煽情的标题,点击进入而又匆忙离开,或许永远不会再访问该网站。在病毒营销时代,“读者”含义已经由个体概念演变成一个范围概念,一端是专注的读者,另一端是昏昏沉沉的Facebook浏览用户,中间则是专心致志的一
Page Views In the past, the most commonly used indicator of online attention was replaced by a unique visitor (reader). Readers’ concepts are no longer the same: For a newspaper of the 1980s, “reader” equates to a subscriber who receives a stack of newspapers every morning; in the cyber age, “reader” can mean a month However, in the era of virus marketing, “readers” can refer to 1 million Facebook users, they only look at some sensational titles, click enter and hurried away, and may never visit again website. In the age of viral marketing, the meaning of “reader” has evolved from an individual concept to a range of concepts. One end is a focused reader, the other end is a drowsy Facebook viewer with a dedicated one